Having well-informed employees is good. Having motivated ambassadors is even better. Tens or even hundreds of people may have a key role—perhaps even a vital role—to play in selling your product or delivering your services. Whether they’re your own employees or those in your distribution channels, their engagement is critical to the success of your strategic efforts. That’s what we mean by “distribution marketing.”
In this age of influence marketing, existing customers are a major marketing asset: customer profiles, personalized offers, brand experience promotion, a visible presence on content platforms, points of contact in the buying process… Relationships are fulfilling only if you invest completely in them.
The art of influencing point-of-purchase buying decisions is all about understanding the decision-making process and using promotional tools (contests, POP, event marketing, sponsorships, etc.) to catch the buyer’s eye and offer an attractive brand experience.
Regardless of the medium (TV, radio, print, Internet, or other), a good ad is one that builds a bridge between a target’s interest and a product benefit during that person’s attention span.
A picture is worth a thousand words. You’ve heard it before, but how true it is! It all happens in a split second—your subconscious has already decided whether you like something you see or not before your conscious even has a chance to react. That’s why images and first impressions are so important.
In interactive environments you need constantly evolving tactics and a goal that never wavers.
At CRI interactif we present you in the best possible light. What’s our secret? It’s about crafting your brand’s online presence around pre-defined objectives. It means meeting precise targets and achieving desired outcomes. To cut a long story short, we do whatever it takes to make you look your very best.
You can’t build a successful online presence without the right tools. We analyze and define both your brand and the competition, draft recommendations, develop online personas, draft digital communication plans, develop content strategy, and hone user experience, SEO/SEM, and social media presence.
A toned website is like a toned body: it takes daily work to get results.
At CRI Interactive we keep our finger on the pulse of the latest trends with your target audience to develop tried-and-true online platforms. What can we say: we know our way around the Web!
We take care of functional analyses and audits, information architecture, ergonomics, Web design and creative content, and responsive Web development and apps.
Communication never stands still.
It’s just how we are: at CRI Interactive we like spending time with you. That’s why we develop Web apps you can take with you wherever you go—tools that transport you, whisk you away for a special moment of connection, wherever you are. We understand how important the second screen experience is to today’s consumers, and we know how to make it come alive through functional analyses and audits, information architecture, ergonomics, design, and development (IOS/Android).
ROI is king. Long live the king!
At CRI interactif we care deeply about your online presence. We painstakingly develop objectives and indicators to measure online success. Then, as with any standard “checkup,” we take the time to carefully analyze your results and the return on investment (ROI) with Web and mobile performance assessment and analytics. We understand that even at the best of times Web analytics and performance are not to be taken lightly. And we top it off with rigorous performance monitoring and reporting.