Happiness & results

We’re a local, fully integrated agency that develops close working relationships to generate measurable results while challenging the status quo.

Forging the future with the experience of the past.

members of a tightly knit team

years of experience

distinct areas of expertise that make us unique

10k+

projects over the years

CRI agence

Our
promise

At CRI, we’re committed to delivering measurable results every day, by drawing upon our key areas of expertise.

Conversion marketing

Our results-driven approach goes all out to transform your target markets into customers. Guided by neuromarketing, we optimize every brand touchpoint to the consumer's state of mind, converting where it matters most: on your digital platforms, in retail media and right there at the point of sale.

Mobilization marketing

Motivating your internal teams leverages massive potential to help maximize performance, by increasing knowledge, optimizing efficiency, enhancing results, and bolstering employer branding. No matter what industry you work in, our strategy pays off, creating lasting impact.

Event and experience marketing

Our expertise ranges from event ideation and creation to on-ground brand experience, creating unique moments where brand and consumers meet. Every activation generates memorable interactions that strengthen emotional engagement while building lasting brand loyalty.

Integrated marketing services and more…

Our 35 years of experience and our trusted partners combine to create a broad, flexible service offer that opens the door to bold, intelligent creativity. Ever ready to reinvent, our teams work as an extension of your teams in the search for effective solutions.

Neuro Expertise

Neuromarketing: Understand Buying

Add cognitive science to your marketing tools. Through workshops, talks and training, we help unveil what drives decisions—and how to turn that insight into performance.

Our brain, the driver of every decision

Ten years of neuromarketing research help our team better understand what truly triggers consumer decision-making. We love crafting concepts that capture attention, optimize your strategies, and maximize your conversions.

Conferences

With 35+ years of industry experience and unique expertise in neuromarketing, CRI offers you a variety of exclusive conferences that break the norms, bringing a new perspective to your marketing teams.

Training

Looking for a particular type of training or a workshop to help your teams solve a problem, or rally them around a shared mission? CRI offers tailor-made packages, tightly focused on measurable performance.

We thrive on criativity!

Uniprix – The Holidays Start Here!

A magical 360 campaign positioning Uniprix as the go-to holiday destination. A festive concept brought to life through a paper-theatre storefront, an advent calendar, and a rich, multi-platform media presence.

Aliments du Québec – You’ll Be Surprised!

An educational campaign showcasing the variety of local products. With video capsules and a dedicated landing page, it clarifies certification labels and encourages consumers to choose Quebec-made foods.

Desjardins x CH – In Team for the Moments That Matter

An immersive campaign connecting Desjardins with hockey fans. Social contests, outdoor and TV placements, and targeted messaging created a strong emotional link with the Canadiens’ community.

iÖGO – Snack & Play

A fast-paced, interactive experience that puts reflexes to the test. A gamified promotion with in-store visibility and social content that drives joy, engagement—and sales.

Équilibre – Pssssst!

A cheeky campaign built around a “not-so-well-kept secret.” With bold visuals and a disruptive offer, Équilibre proves that great deals on orthotics don’t need to be whispered.

Marchés Tradition / Bonichoix – We’ve got you this summer

A campaign celebrating summer’s simple joys. Fresh products, local stores, and shared moments—your neighborhood grocers are here for every sunny occasion.